Liquid I.V. enlists former Poppi CMO to drive cultural impact

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport...
News digest. Short automatic summaries of articles published by other outlets on search, AI and marketing. Every item names its source and links to the original. This is not Zebeh reporting. For our own articles, see Insights.

The Unilever-owned hydration brand wants to push the boundaries of its marketing, which has recently focused on sport...
Understand why Google can serve unindexed hreflang URLs and why market pages need unique local value to stand out in...
The Work Around the Sale Selling on a marketplace looks simple until the money and the operations drift...
Buyers Stopped Clicking Links Buyers increasingly ask a smart tool assistant for a short list instead of scanning...
Unilever will ensure price increases are paired with stronger brands or premium innovation, its CEO insists, as...
The Portal Still Needs a Person Plenty of the work your team does by hand lives on websites that never got...
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to...
One of the earliest uses of generative smart software (AI) tools like chatbot and Claude was producing source...
Over 80% of marketers plan on increasing their influencer investments over the next year. But are consumers done...
The casual Asian dining chain is a year into a turnaround and has moved from 22nd place to third in same-store...
The Click Lands on the Wrong Page Your ad makes a specific promise: a bundle, a launch, a win-back offer...
Decodo has introduced Web Data API, combining scraping, searching, mapping, and crawling under one key for AI...