News digest: search, AI and marketing headlines

Your next webinar shouldn t be a one-off. Here s the framework that keeps audiences returning.

With the holidays approaching, check these signals to assess your AI readiness (and check it twice).

Some of retail s biggest opportunities may be hiding inside familiar operational constraints.

Measure AI search beyond clicks with STAT’s Tom Capper: track brand presence, investigate citations, and improve...

Recorded live at Festival of Marketing, Motorway CMO Naomi Walkland joins The Marketing Week Podcast. Source

Marketing brilliance isn't enough to get you the top job. You need to show an understanding of finance, own part of...

Beko's top marketer believes embedding AI in the business - and its products - starts with identifying the...

Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach...

Multiple publisher trade bodies have published letters to Meta pushing back on its terms, and urged lawmakers to...

The deal promises faster, more connected marketing, while raising questions about vendor lock-in and how brands...

The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility...