Inside indie agencies' DSP gripes and the rise of agentic media buying
Reports3 min read
Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who...
Read summaryDigiday
News digest. Short automatic summaries of articles published by other outlets on search, AI and marketing. Every item names its source and links to the original. This is not Zebeh reporting. For our own articles, see Insights.
News digest: search, AI and marketing headlines
Showing:Showing 12 of 1408 stories
Layout:
The Hill adds interactive election tools to subscription offering ahead of the midterms
Reports3 min read
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of...
Read summary →Digiday
In Graphic Detail: What Apple's identity block means for the ad money
Reports3 min read
How Apple's identity block hits publishers' wallets, and why Apple can afford it.
Read summary →Digiday
Ad Tech Briefing: Stagwell’s Freestar deal brings buying and selling under one roof
Reports3 min read
The acquisition expands the holding company’s publisher monetization business, making fees, incentives and...
Read summary →Digiday
Anthropic’s ad bill is soaring, according to IPO filing
Reports3 min read
Anthropic’s IPO filing shows an ad-free AI company with a fast-growing ad bill.
Read summary →Digiday
Retailers are still figuring out how to tie AI goals to executive compensation
Archive3 min read
AI is starting to show up more in conversations around executive incentive plans. But those conversations are...
Read summary →Modern Retail
Australia’s proposed algorithmic opt-out gets pushback
News3 min read
Instagram Chief Adam Mosseri and conservative commentator Michael Shellenberger have separately opposed aspects...
Read summary →Social Media Today
More than half of US adults use social media to get their news
Reports3 min read
A new report from Pew found that the percentage of Americans who use apps to stay connected to current events...
Read summary →Social Media Today
Go touch grass: Why marketers must cut their screen time
Archive3 min read
With wall-to-wall discussions about digital, have marketers lost sight of what matters to upcoming generations? Source
Read summary →Marketing Week
TikTok playbook outlines the value of its high-end ad options
News3 min read
The app s Top View and Pulse Premiere options provide premium placement opportunities during peak viewing events.
Read summary →Social Media Today
Pinterest introduces new programmatic buying partnership
News3 min read
The deal will make ads on the platform available via a range of third-party exchanges, including those run by...
Read summary →Social Media Today
Greptile takes bug detection beyond code review with GPT-6 Astra
News3 min read
How Greptile uses GPT-6 Astra to test user workflows, Daybreak to strengthen security, and Codex to reduce rework.
Read summary →OpenAI News